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Strategic Partnerships Are The Foundation Of Success

Strategic Partnerships Are The Foundation Of Success
November 24, 2015 CSD
Alone we can do so little; together we can do so much"

This coming holiday season has generated a number of social media posts by people sharing their gratitude for the many blessings bestowed upon them. We can all appreciate the spirit of the holidays. As I reflect over this past year, my thoughts center on Communication Service for the Deaf (CSD), a nonprofit organization that I am fortunate to serve as a team member. We celebrated our 40th anniversary on November 1. This significant milestone could not have been possible without the support of partners who share our mission and core values.

I worked with CSD in 2001–2007 and was afforded the opportunity to return to this highly passionate, service-driven organization in 2012. Over my years at CSD, I cannot count the number of organizations we have collaboratively allied with to fulfill our mission. CSD recognizes that developing partnerships with others in the community strengthens our ability to achieve our goals. An excellent example of this is our collaboration with over 15 sister agencies in promoting the launch of Who Will Answer, a campaign dedicated to raising funds to make a 24/7 domestic violence hotline for the deaf and hard of hearing. We identified a need, and then together, we created nationwide awareness through social media and our shared networks.

CSD has recently evolved into a technology-centric organization. Until two years ago, we relied on external resources to define and create solutions to the challenges faced by our community. One of the opportunities we identified in moving towards technology is a turn-key solution that empowers deaf and hard of hearing individuals to choose their own sign language interpreter, Vineya. Vineya is the next generation solution to providing sign language interpreters for the deaf and hard of hearing community.

Our goal is to ensure that every deaf person has access to a sign language interpreter, no matter where they are located. We cannot do this alone.


As quoted by Helen Keller, “Alone, we can do so little; together we can do so much.”


CSD is leveraging partnerships with highly respected and reputable organizations throughout the U.S. and internationally who share our core values and believe in empowering deaf individuals to choose. One of the main lessons I have learned at CSD is that collaboration can solve broad challenges. This is made possible by leveraging each partner organization’s “core competencies” — that is, what it already does best. This includes intangible competencies like the credibility that comes with earned mutual trust and respect. CSD recognizes we cannot be present in every geographical location, but we can align with local organizations that have the existing expertise and resources needed to bring about positive change.

I believe it is in the best interest of organizations dedicated to social responsibility to promote a new paradigm and practice of collaboration. We can do more when we break down the traditional silos that divide governments, organizations and communities. We can and will continue to create innovative solutions by establishing alliances with entities that share a strong desire to positively impact the lives of deaf and hard of hearing people.


— AnnMarie Killian
Senior Account Executive