Author archive for sstuart

  • CSD Creative

    CSD Creative: Introducing You to the Deaf Community

    - by sstuart

     

    48 million people in America are Deaf or Hard of Hearing. How do you reach them?

    There are many creative agencies that focus on, or claim to understand, the disability market, but all people with “disabilities” can’t be lumped into one group. Marketing to a person who is blind, or a person who uses a wheelchair, isn’t the same thing as marketing to a Deaf person.

    93% of the Deaf people surveyed prefer to communicate in their native language.

    ASL is the 4th most commonly-used language in the United States and is prevalently used by the Deaf community, yet most companies rely on written English to communicate to them. Different backgrounds, languages, and social norms – the Deaf community is a valuable, but complicated, market to reach.

    Our experience benefits your brand.

    It isn’t that other agencies focusing on the disability market mean to miss the mark – they just don’t have the cultural insight necessary to effectively communicate. At CSD Creative, where I work as a Creative Director, our Deaf lens allows us to truly understand how to approach marketing to the Deaf community.

    CSD Creative helps you reach the Deaf Community. 

    The Deaf Community includes:

    • Deaf and Hard of Hearing individuals
    • Children of deaf adults, family members
    • Interpreters
    • Teachers of the deaf, and others who regularly interact with deaf people
    • Deaf and Hard of Hearing Organizations

    CSD Creative has insight into the Deaf community that other creative agencies simply can’t access. 

    CSD Creative knows the Deaf community because we are the Deaf community.

    As the creative arm of Communication Service for the Deaf, our 40 years of experience benefit your company. We have a long history within the Deaf community; our relationships and reputation allow us to reach Deaf individuals where they live – Deaf schools, Deaf clubs, and Deaf online communities. We always keep the Deaf perspective central to everything we do. As a Deaf-led and Deaf-powered agency, CSD Creative can introduce your brand to this niche market.

    Reach a new market with #DeafTalent. 

    Reaching the Deaf market can benefit your business or organization, but only if you get the right message across. We work with Deaf talent – from web developers, directors, filmmakers and designers – to make sure your brand puts its best face forward.

    Use our knowledge and experience to get started on marketing to this highly diverse and valuable community. Contact creative@CSD.org or visit www.csd.org/creative today.