Archive for November, 2015

  • CSD
    Alone we can do so little; together we can do so much

    Strategic Partnerships Are The Foundation Of Success

    - by CSD

    This coming holiday season has generated a number of social media posts by people sharing their gratitude for the many blessings bestowed upon them. We can all appreciate the spirit of the holidays. As I reflect over this past year, my thoughts center on Communication Service for the Deaf (CSD), a nonprofit organization that I am fortunate to serve as a team member. We celebrated our 40th anniversary on November 1. This significant milestone could not have been possible without the support of partners who share our mission and core values.

    I worked with CSD in 2001–2007 and was afforded the opportunity to return to this highly passionate, service-driven organization in 2012. Over my years at CSD, I cannot count the number of organizations we have collaboratively allied with to fulfill our mission. CSD recognizes that developing partnerships with others in the community strengthens our ability to achieve our goals. An excellent example of this is our collaboration with over 15 sister agencies in promoting the launch of Who Will Answer, a campaign dedicated to raising funds to make a 24/7 domestic violence hotline for the deaf and hard of hearing. We identified a need, and then together, we created nationwide awareness through social media and our shared networks.

    CSD has recently evolved into a technology-centric organization. Until two years ago, we relied on external resources to define and create solutions to the challenges faced by our community. One of the opportunities we identified in moving towards technology is a turn-key solution that empowers deaf and hard of hearing individuals to choose their own sign language interpreter, Vineya. Vineya is the next generation solution to providing sign language interpreters for the deaf and hard of hearing community.

    Our goal is to ensure that every deaf person has access to a sign language interpreter, no matter where they are located. We cannot do this alone.


    As quoted by Helen Keller, “Alone, we can do so little; together we can do so much.”


    CSD is leveraging partnerships with highly respected and reputable organizations throughout the U.S. and internationally who share our core values and believe in empowering deaf individuals to choose. One of the main lessons I have learned at CSD is that collaboration can solve broad challenges. This is made possible by leveraging each partner organization’s “core competencies” — that is, what it already does best. This includes intangible competencies like the credibility that comes with earned mutual trust and respect. CSD recognizes we cannot be present in every geographical location, but we can align with local organizations that have the existing expertise and resources needed to bring about positive change.

    I believe it is in the best interest of organizations dedicated to social responsibility to promote a new paradigm and practice of collaboration. We can do more when we break down the traditional silos that divide governments, organizations and communities. We can and will continue to create innovative solutions by establishing alliances with entities that share a strong desire to positively impact the lives of deaf and hard of hearing people.


    — AnnMarie Killian
    Senior Account Executive

  • CSD
    Corey Axelrod behind a chocolate cake

    Challenge The Status Quo: Have Your Cake And Eat It, Too

    - by Corey Axelrod

    In my work with Communication Service for the Deaf (CSD), clients often ask me my recommendations on how companies can improve the overall experience for their deaf and hard of hearing employees and customers. These questions are fantastic, especially as it gives me the ability to educate decision makers on the entire breadth of services available and advise them to have an open and honest discussion with their employees to identify employee needs and their ability to choose how they want to access communication.

    Who am I to make the decision on which services are best for any deaf and hard of hearing consumers, regardless of whether they are an employee, customer or patient? There are a number of extenuating factors to take into consideration (e.g., personal preferences, residual hearing, etc.).

    I’ve also been asked countless times my thoughts on video remote interpreting (VRI).

    It’s an excellent tool but not right for every situation.

    It’s an important opportunity to reiterate the decision on whether to use on-site interpreters or VRI should not fall on the decision maker; it should be given to the consumer utilizing the services.

    But why should we stop there?

    Shouldn’t we make a concerted effort to ensure consumers have the ability to select their own interpreters, let alone whether they prefer to use an on-site interpreter or interpreter through VRI?

    When my father was in and out of doctors’ offices and hospitals due to treatment for multiple myeloma, a cancer of the bone marrow, he was fortunate to have an oncologist who was quite receptive to his needs for communication and consistency, especially as he fully appreciated how difficult and time consuming it was to re-explain the condition and treatment plans to an interpreter. Unfortunately, these experiences were not the same for my father when he visited specialists or stayed in different hospitals for extended periods of time for treatment.

    As a result, while my father was battling multiple myeloma, he also battled a system of oppression, one he referred to as being “broken.”

    Much like our hearing counterparts can choose which cell phone provider they would like to use, deaf and hard of hearing individuals have the ability to choose which video relay service (VRS) provider they want to utilize for their phone calls. However, when it comes to accessing sign language interpreting services, consumers are often not given the decision-making ability to select which interpreter they would like to use, let alone the method of interpreting services utilized: on-site or VRI.

    Unfortunately, many deaf and hard of hearing people have been forced to succumb to the choices of decision makers — decisions I have seen first-hand more often than not are either financially driven or a byproduct of misguided, anecdotal information being shared.

    Surely, the perspectives of sign language interpreting agencies must be taken into consideration; there are cost controls and overhead to consider. More often than not, bids are won based on lowest price. As interpreter rates often correlate with certifications and/or licenses held by interpreters, this often leaves interpreting agencies with two options: 1) negotiate rates with interpreters to maximize margins or 2) the unfortunate circumstance in which an agency will send a lesser-credentialed interpreters who may or may not meet minimum standards and may also not be a good fit for the assignment(s) in question.

    As a result of the latter, two groups of stakeholders suffer: 1) the deaf and hard of hearing consumers and 2) the companies.

    While deaf and hard of hearing consumers may object to the interpreters selected or method of interpreting for the particular assignment for whatever reasons, their objections may fall on deaf ears — no pun intended — for various reasons mentioned previously.

    On the flip side, companies’ concerns for cost control while also ensuring they are ADA complaint must be taken into consideration. However, companies may actually pay more money due to interpreters not being qualified or having the required skillset to handle assignments. This, in turn, leads to inefficient communication and, then, the need for more interpretation services. In this particular instance, while consumers and companies lose out on time and money, the agencies may benefit financially.

    Prior to joining CSD, I often asked myself, “What if there was a solution that disrupted this status quo while raising standards and improving the experience for all involved?”

    But as the saying goes, people don’t know what they don’t know.

    At the time, I had no idea I would be looking back after two and a half years with CSD saying I’m blessed to work for a phenomenal organization that just recently celebrated its 40th anniversary and is committed to “reimagining communication” for deaf and hard of hearing people.

    During the time my father was battling cancer, CSD was working on Vineya, the first online marketplace that exclusively features certified interpreters. A month after I joined the CSD team, Vineya was launched to the public.

    Since launching, Vineya has grown tremendously with new features to meet the various needs of consumers, interpreters and companies, as well as agencies who have partnered with CSD to make Vineya accessible to their consumers. I look forward to working with existing agencies through partnerships. Vineya cannot replace the artistry involved in complicated scheduling situations – it can only enhance the process.

    When thinking back to my father’s frustrating experiences in securing interpreting services during his ordeal with cancer, it’s a reminder of why I am passionate about the work I do every day. My father would have loved Vineya, the ability to choose which interpreters he would have liked to use, as well as whether he would have liked to use an on-site interpreter or interpreter through VRI.

    There were situations where he asked me to stay late at the hospital during extended stays to ensure communication occurred smoothly due to not having an interpreter. He would often say, “I wish I had an interpreter through VRI for 15 minutes so you could go home and get some rest.” But at the same time, there were situations where he vehemently renounced a hospital’s decision to only offer VRI to him, especially preceding medical procedures, etc.

    The answer: consumer choice.

    It is time to question the status quo, is it effective, accessible communication? Is it empowering deaf and hard of hearing people to make the choices they want?

    Disruptive innovations like Vineya can be scary, but like Uber, NetFlix and Airbnb disrupted their respective industries, Vineya is challenging the status quo by enabling choice for sign language interpreting services.

    At the forefront of developing technological innovations, CSD was the first to introduce this disruptive technology. While first to go to market, CSD will not be the last. Technology is the wave of the future, and the time is ripe for the community at large to give deaf and hard of hearing individuals the ability to choose how they access communication.

    Wayne Dyer, a best-selling author and motivational speaker, said it best, “If you change the way you look at things, the things you look at change.” When it all comes down to it, we all have choices to make. I hope you make the choice to join me in empowering others to be able to fully appreciate the value of choice when it comes to sign language interpreting services.

    — Corey Axelrod
    Senior Account Executive

  • CSD
    a man in an office setting looking at two computers

    To Have Or Not To Have, This Is The Question

    - by CSD

    Often, when we attend a class, court, or conference, there is some effort to accommodate people with disabilities. Some deaf people are like me and rely on sign language interpreters, while others use Communication Real-Time Translation (CART). It is commonly known that people who ask for accommodations generally get one type of accommodation for effective communication. People do not realize they are able to request as many accommodations as they see fit. The main goal of accommodations is to provide equal access to the information.

    For most, asking for two different accommodations is practically unheard of — and often challenged. Usually, financial burdens are the excuse. Sign language interpreters and CART services are two different fee-based services that provide effective communication for all.

    When someone asks for both CART and an interpreter, event or program organizers often comply with only one request not two. They decide that the request for both is unreasonable. This is a barrier to effective communication.

    What most people may not realize is this: each accommodation provides different outcomes. For example, sign language interpreters provide two-way communication. They often translate the messages on the fly. People who use sign language primarily benefit from using sign language interpreters. On the other hand, CART offers one-way communication for people who cannot hear. It becomes problematic when deaf audience members (who are not oral) want to ask questions or make comments during the program. This is a barrier to effective communication.

    Often, I find that using both accommodations benefits me. I use a sign language interpreter to get information through my native language and CART to make sure I understand the context in English. With both, I am able to understand all of the information being presented equally. With an interpreter, when I ask a question or make a comment, the interpreter can voice my answer, while CART cannot. To CART’s advantage, we often find the general audience benefits from this service for a number of reasons. For example, if something is missed, an audience member can review the CART captioning to catch up.

    CARTwithTerp

    Should we continue to keep this unspoken rule of limiting accommodations? Does this ensure effective communication for people with disabilities? Or is it high time for us to break down the barriers of restrictive communication regardless of cost and logistics?

    For me, I would rather have both. I can be a much more productive and active member of society with both an interpreter and CART services. I believe you should be able to ask for all the accommodations you need to participate.

    — Sean Gerlis
    Account Executive