First impressions count
Deaf and hard of hearing people use an entirely different, visual language — and Deaf culture is filled with its own traditions, art and social norms, something most hearing people know little about. If you don’t understand your audience, you can expect a lackluster response to your efforts.
CSD’s Creative team is filled with deaf, hard of hearing and hearing talent. This unique team has the perspective and talent to effectively market your business to the deaf and hard of hearing community.
Case Study: Austin Deaf Real Estate
Tom Anderson is a deaf real estate agent based in Austin, Texas. Tom has over 20 years of experience helping deaf people buy and sell homes, but almost all of that experience took place in Minnesota. When Tom moved to Austin, he had a difficult time reestablishing himself in a new market and wanted to create a campaign to introduce himself to prospective clients in Austin.
Prior to the video’s release, Tom was experiencing stability and mild success. He averaged 1–2 homes sold per month, but wanted to expand. We worked with Tom design a digital advertising campaign to accompany his video, which resulted in over 10,000 social media interactions in just a few short weeks. Tom was overwhelmed with the response and immediately signed six new clients for one of the most successful months of his career.Request a free consultation