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3 Non-Intuitive Marketing Strategies with Rosa Lee Timm

Born deaf in a small country town in California, Rosa Lee Timm grew up in a very close-knit, religious, bi-racial, a deaf family whose first language was American Sign Language (ASL). With the constant support of her family and the deaf community around her, her childhood was one without communication or social barriers. Currently, Rosa Lee Timm is the Chief Marketing Officer of Communication Service for the Deaf, the world’s largest deaf-led social impact organization. She also is a performance artist and widely known for her YouTube ASL music videos as a solo performer of The Rosa Lee Show and as a lead actress in ASL Films’ feature film Versa Effect.For those who are deaf or hard-of-hearing, the problem is made worse by a lack of resources at every level of government, as well as within the healthcare system, according to Chris Soukup, CEO of Communication Service for the Deaf (CSD). To this day, he said, there are no language interpreters at White House press briefings. "We've seen a lot of mayors, a lot of governors that have included that practice momentarily and have been very responsive," Soukup told Cheddar. "We've had some challenges in creating that same awareness in the White House."

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Rock the Vote Celebrates the ADA

Last night, SignVote partnered with Rock the Vote and several other organizations to host a livestream event commemorating the 30th anniversary of the Americans with Disabilities Act. The star-studded event was co-hosted by Shoshannah Stern and Melissa Elmira Yingst and featured celebrities, activists, elected officials, and performers that representing the breadth of the disability community.

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