Connect Direct can support your organization’s efforts to create a successful call center program within your Customer Service Department to effectively provide customer service in ASL to your deaf customers.
The Connect Direct Difference
Accurately represent your brand to millions of deaf Americans.
Communicating via video relay services or third-party interpreters leaves you at the mercy of whoever is available for your call.
Oftentimes, third-party interpreters are not familiar with your company culture, jargon, or processes — yet you are forced to trust them to represent your brand accurately to customers in ASL.
Communicate directly with deaf customers.
With Connect Direct, this third-party obstacle is removed. Your employees represent your company accurately and successfully, furthering your company’s standards and reputation. This is an ideal customer service experience.
93% want a direct connection.
Deaf respondents said it was important to communicate in their native language, ASL. Connect Direct can help your organization communicate with deaf clients directly.
*CSD Project Endeavor Final Program Evaluation Report covering January 1, 2010 through June 30, 2013
Connect Direct Benefits
Direct communication can help ensure faster, more accurate results and resolutions. But that’s not all. There are multiple benefits to providing customer service in ASL through Connect Direct:
- Creation of brand loyalty among customers through top-notch training, marketing, and support
- Support for internal needs, such as technical support or human resources
- Customized technology to fit your company’s needs
- Recruitment, hiring, training, and retaining of deaf employees who understand the deaf community’s cultural and linguistic needs
Resolution of organizational hurdles among employees, such as training, in-house support, and much more
Leveraging communication in ASL, bringing in millions of potential customers
Reduction or elimination of language barriers and frustration
Increase in productivity by lowering call times as much as 42%
By hiring deaf and hard of hearing employees, you demonstrate a strong commitment to diversity, cross-cultural communications, and inclusion.
We have come a long way since the passing of the Americans with Disabilities Act. We’re not there yet; let’s work together on creating an experience that embodies the true spirit of the ADA.