School PR Services
Communications is a key function in a school district. From proactively sharing great stories in our local schools to responding quickly, openly and honestly in a crisis situation, important information is communicated on a daily basis, and relationships with students, parents, employees, the community and local news media are established through a solid public relations program.
The Cooperating School Districts’ Department of Communications has a variety of resources to assist member school districts in effectively communicating internally and externally. In addition, the department provides public relations/marketing support for CSD programs and services.
CSD Communications Department Staff
David Kuschel,
Director
314.692.1233 | dkuschel@csd.org
Joe Saputo, Graphic
Design/Marketing Coordinator
314.692.1265 | jsaputo@csd.org
Craig George, Communications
Coordinator/Video Production
314.692.1260 | cgeorge@csd.org
Below is an overview of some of
the services offered:
COMMUNICATIONS COUNSELING
• On-call communications counseling
• Onsite assistance to coordinate communications efforts
• Coordination of media requests
• Assistance with preparation for media interviews
• Crisis letter writing (sample letters available)
MARKETING/PUBLICATIONS
• Logo design
• Newspaper, magazine and specialty advertising
• Desktop publishing
• Graphic design and pre-press production
• Newsletter/brochure writing and design
MEDIA
RELATIONS
• News release writing/story coordination
• News conference coordination
• Media training workshops
• Media list preparation
• Media tours with local reporters
• One-on-One interview simulations using CSD’s TV studio
MULTI-MEDIA
SERVICES
• Internet web page design
• Photography
• Videography
• Video editing/production
WORKSHOPS
• Media Training
• Customer Service in Our Schools
To learn more about these
services, please contact: David Kuschel, Director of
Communications, at 314.692.1233 or dkuschel@csd.org.

